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Samsung Galaxy Alpha
Samsung has revealed its first metal-bodied smartphone, the Samsung Galaxy Alpha, a phone that’s in direct competition with the Apple iPhone and HTC One.
The Samsung Galaxy Alphais less than 7 mm thick, making theSamsung Galaxy Alpha is one of the slimmest devices that Samsung has produced, if not the slimmest. The phone has a metal cover, but is relatively light at 114g – about the same weight as the iPhone 5s.
The engine room
The engine room is Samsung's octa-core 1.8GHz Exynos 5 processor, and runs Android 4.4.4 (KitKat). It has a 4.7-inch HD display, 2GB of RAM and 32GB of internal memory (but unfortunately no micro-SD slot).
The rear camera is 12-MP and the front camera is 2.1-MP. The device supports WiFi, Bluetooth and NFC and has a 1,860 mAh battery to power it all.
The Samsung Galaxy Alpha also includes 'ultra-power saving' mode, fingerprint scanner, 'private' mode and connectivity with the latest Samsung Gear Fit, Gear Live and Gear 2 wearables. These are all extras and can be expensive, so make sure of your purchase before buying them.
“Built with the consumer in mind, the Samsung Galaxy Alpha focuses on both beauty and functionality,” said Rob Orr, Vice President, IT and Mobile Division at Samsung Electronics UK & Ireland.
“Combining a stunning metal frame and slim, light weight design with the same powerful hardware and features you’d expect from a flagship Galaxy mobile device, the Samsung Galaxy Alpha is perfect for those that want style without compromising on performance.”
Samsung has had a hard go of it in the recent past because of their extensive use of plastics. With the S5, Samsung has tried for an aluminium edge with a leather like back that is not liked by all.
Carphone Warehouse, which will stock the device along with all the major UK mobile operators, said that the Samsung Galaxy Alpha would be attract a "whole new target customer base".
"Customers are increasingly viewing smartphones as fashion accessories and are therefore looking for a lifestyle product, not just a handset that has a high technical calibre, so the full metal frame – a first for Samsung – and on-trend metallic colours are a calculated move," said Carphone Warehouse spokesperson.
"Samsung hasn’t compromised on tech specs though and has included the latest innovations in health, fitness and biometrics including their leading heart-rate monitoring features."
Would I buy it?
The jury is out on this one. I first want to look at how the camera works amongst other things...
The Samsung Galaxy Alpha will be available at the beginning of September in black, white, gold, silver and blue